AI Insights · Timothy · April 2023
Top 5 Beauty Retail Apps on iOS in Sweden: Q1 2023 Performance
Discover the performance trends of the top 5 beauty retail applications on iOS in Sweden for Q1 2023, including download rates and active user metrics.
In Q1 2023, the top 5 beauty retail applications on iOS in Sweden saw varied performance trends. Here is an overview of their weekly downloads and active user metrics.
Gamla versionen Sephora experienced fluctuations in weekly downloads, peaking at 2.9K in the week of March 20. Throughout the quarter, downloads ranged from 1.3K to 2.6K, showing a rather consistent user interest.
LOOKFANTASTIC: Beauty & Makeup maintained a steady download rate, with a slight increase towards the end of the quarter, reaching a peak of 231 downloads in the final week of March. Weekly active users showed a stable trend, starting at 751 and ending at 817.
Lush Fresh Handmade Cosmetics saw a significant rise in weekly downloads, growing from single digits early in the quarter to 231 by the end of March. Active users also increased steadily, from 33 at the start of January to 172 by the end of the quarter.
Downloads for BEAUTY BAY showed some variability, peaking at 101 downloads in the week of January 30 but generally staying below 50 in other weeks. Active user numbers remained relatively stable, hovering around 370 to 440 throughout the quarter.
Perfumerías DRUNI had minimal download activity, with numbers barely reaching double digits. Notably, there were no significant changes in active user metrics reported.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
